A Marketing Plan is a key part of your overall Business Plan.
Of course, you need to clarify your Positioning first. Then, understand your Distribution strategy. Only then can you decide how you are going to communicate to your market.
So how are you positioned in your market? High quality, high cost?
When you have determine that you can build your Marketing Plan which allows you to:
– Identify your Customers
– Identify your Competitors
– Develop a marketing strategy to make your business stand out.
Businesses use it to outline the actions they undertake to interest potential customers. Then it is over to the sales team for them to persuade them to buy your products.
That is where the fun begins.